Joseph DoughertyFounder at Yesbound

Hey, I'm Joseph. I became very entrepreneurial after high school, and all through college I was starting and launching businesses. Mostly ecommerce stores and no-code SaaS products.

But I ran into the same problem every time. I could not get anyone to sign up and give me money, and I had no network to lean on. No friends to refer me, nobody I could point a product at and sell to. Everything I built had to convert on cold traffic, or it did not convert at all.

Looking back, not every idea I launched was a good one. But some of them had potential, and what held those back was never the product. It was that I had no real skill at converting cold traffic.

This was very frustrating. I would build a product, launch it, fail to sell it, decide the product was the problem, and move on to the next shiny object. It took me far longer than it should have to admit the pattern was not the products. It was me. I could not acquire customers. So I stopped building products and became a student of the game, set on mastering customer acquisition well enough to sell it as a service.

I chose cold email because it is the most accessible channel there is. Paid ads cost money every day you run them, and I did not have money to spend. With cold email, once the infrastructure is covered, sending costs nothing, and any B2B company can run it.

That is why I created Yesbound, an outbound marketing agency that helps businesses generate leads and acquire customers. I want to help other business owners solve the problem that stopped me, so they can stay focused on running the rest of their business. And in the process, I get to keep sharpening the skill I care about most.